Antony Morato, fashion brand established in Naples in 2007 following the vision and talent of Lello Caldarelli is now distributed in over 65 countries worldwide. The brand embodies the contemporary concept of men’s fashion. Its design is rooted in Italian style and culture, but with its gaze always turned to the future in search for new ideas and trends. FiloBlu and Antony Morato reinforce a partnership that led to the renovation of the brand’s B2B portal, dedicated to agents, retailers and wholesale clients.
The access is reserved to wholesale clients authenticated by logging in. The portal is integrated in the company’s management system controlled via web services that allow the adjustment of stock, the management and update of orders and customers’ personal data in real time.
The new Antony Morato B2B is a platform that makes the restocking experience easy and quick. This is an entirely new look of the product with cross-selling options, updates and exclusive promotions for a group of selected customers.
The online shop allows the display and purchase of a single product or products in batches. The administrator has the possibility to define the product batches specifying the exact stock for each size included in the stock.
Products can be filtered by category and using the Shop by Look mode, which allows you to scroll the various outfits in slideshow mode through an intuitive navigation. In the portal mobile-friendly version this mode is turned into the swipe function.
FiloBlu created the graphic layout, developed the platform, integrating it in the company’s systems. FiloBlu also created a tutorial video with the purpose of explaining how to use the site, its functionalities and navigation modes.