Customizing products is undoubtedly one of the most complex processes for an e-commerce platform, but it can add enormous value. As part of an omnichannel strategy integrated with click and collect services, bespoke products can offer a significant competitive advantage without increasing delivery times or the space occupied by products in the warehouse. The best known form of customization is unquestionably adding a name and number to the back of a football shirt. It takes place after an order is made and it usually involves the addition of a set number of letters and a squad number. The positions are normally fixed and cannot be changed.
Another type of customization is monogramming, which is more common on items of clothing such as shirts. Customers can add their initials and decide where to put them.
In these cases, it is essential to have a good customization preview system that will show the planned result as accurately as possible before the customer makes a purchase.
Once an order has been made, the logistics department will receive it, pick the item in the warehouse, check its condition and take it to the embroidery area, where specialist staff will customize it.
It goes without saying that the customization process requires dedicated machinery on which all of the optional parameters available to customers can be set.